AppleInsider

In this week's Sunday Reboot , despite Apple making more money than in any previous Q3, it's never enough to escape a beating from investors or analysts. Apple did really well in its financials, yet analysts and stockholders somehow think otherwise. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get …

Apple Vision Pro is way too unwieldy for yoga and cardio, but fitness tracking could be implemented in a future version of Apple smart glasses if a job listing is anything to go by. Apple Vision Pro isn't the ideal fitness tool, but it works If there is one thing Apple CEO Tim Cook did beyond making Apple a company capable of earning $109 billion in a summer quarter, it's bringing health and fitn…

While the rumored camera-equipped AirPods Pro won't be coming out until 2027, an update is still expected by the end of 2026. AirPods Pro in a charging case Fall is the traditionally busy launch period for Apple's product catalog, and that can include AirPods . However, while there are rumors of a wild addition to the earbud range in development for 2027, Apple may still have something to launch …

A staggering $1,200 discount is available exclusively to AppleInsider readers, delivering the lowest price on record for the M5 Max 16-inch MacBook Pro config. Grab an exclusive $1,200 discount on Apple's M5 Max MacBook Pro - Image credit: Apple The exclusive $1,200 discount* brings the cost of Apple's latest 16-inch MacBook Pro with an M5 Max chip down to $3,199, the lowest price on record, when…

Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones. iPhone 17 Pro The company's iPhone revenue climbed 22% year over year in the second quarter, the fastest increase among the five largest brands, according to preliminary data from Counterpoint Re…

A Canadian artist dropped her iPhone 17 Pro from a plane at 3,600 feet, then found it sitting face-up and virtually untouched in a canola field. Here's why this is more common than you'd think. iPhone 17 Pro survives 3,600-foot fall from a plane Heather Cline, a mixed-media artist from Saskatchewan, Canada, routinely takes to the skies with her husband, David, in their small plane. The goal is to…

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab. Beats headphones The strategy emerged from a rare look inside Beats' Culver City operations. Executives described how the company …

Despite raising its Apple price target just days before earnings, investment bank Goldman Sachs has recalibrated its forecasts and while still mostly positive, has now pulled the target back down to $360. Analysts believe Apple will do well in the Q3 results. That possibly premature rise before the report saw Goldman Sachs take its price target from $340 to $370 . So its new value of $360 is stil…

Apple's base model iPhone 18 is probably not going to arrive until spring 2027, but the rumor mill already has a lot to say about the device. Here's what you need to know. The iPhone 18 is set to debut in the spring of 2027. September marks the arrival of new-and-improved iPhone models, from the standard variant to the high-end Pro and Pro Max. Though the premium models always get the latest feat…

Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products. John Ternus and Tim Cook The investment bank kept its Overweight rating on Apple, but analyst Erik Woodring said two of the three factors that usually support the stock are under pressure. Morgan St…

The writing is on the wall, so CodeWeavers is removing its reliance on Rosetta 2. A very early test version of Apple Silicon-native Crossover is now available for testing. CrossOver is finally ready for Apple Silicon Cross-platform app compatibility tool CrossOver was designed to work on Intel Macs and could only work on newer M-series models thanks to Apple's Rosetta 2 translation layer. Apple p…

A top seller that's priced at a 30-day low, Amazon's M4 Pro Mac mini deal is both on sale and available to ship in 1-2 days. Apple's M4 Pro Mac mini is available at Amazon a month before Apple itself. With increased demand for headless machines to run AI agents, Apple's M4 Pro Mac mini has been sold out for much of the year. But Amazon has the M4 Pro configuration with 24GB of memory and 512GB of…

Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes. The iPhone 18 Pro might be a hard sell for Apple. Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasi…

The Apple Upgrade program has been revealed, so it's time to discuss what leasing your Apple products actually means. Plus, your hosts discuss Apple's plan to combat the chip shortage on the AppleInsider Podcast. Apple Glasses face a privacy problem Apple Upgrade is no longer a rumor and the details match up with what was expected. While Apple won't be remotely locking iPhones when people miss pa…

Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300. iPhone 17 Pro was such a hit that Apple may have difficulty matching it Following Apple's latest earnings call , the company's shares took their usual inexplicable …