AppleInsider

Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones. iPhone 17 Pro The company's iPhone revenue climbed 22% year over year in the second quarter, the fastest increase among the five largest brands, according to preliminary data from Counterpoint Re…

A Canadian artist dropped her iPhone 17 Pro from a plane at 3,600 feet, then found it sitting face-up and virtually untouched in a canola field. Here's why this is more common than you'd think. iPhone 17 Pro survives 3,600-foot fall from a plane Heather Cline, a mixed-media artist from Saskatchewan, Canada, routinely takes to the skies with her husband, David, in their small plane. The goal is to…

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab. Beats headphones The strategy emerged from a rare look inside Beats' Culver City operations. Executives described how the company …

Despite raising its Apple price target just days before earnings, investment bank Goldman Sachs has recalibrated its forecasts and while still mostly positive, has now pulled the target back down to $360. Analysts believe Apple will do well in the Q3 results. That possibly premature rise before the report saw Goldman Sachs take its price target from $340 to $370 . So its new value of $360 is stil…

Apple's base model iPhone 18 is probably not going to arrive until spring 2027, but the rumor mill already has a lot to say about the device. Here's what you need to know. The iPhone 18 is set to debut in the spring of 2027. September marks the arrival of new-and-improved iPhone models, from the standard variant to the high-end Pro and Pro Max. Though the premium models always get the latest feat…

Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products. John Ternus and Tim Cook The investment bank kept its Overweight rating on Apple, but analyst Erik Woodring said two of the three factors that usually support the stock are under pressure. Morgan St…

The writing is on the wall, so CodeWeavers is removing its reliance on Rosetta 2. A very early test version of Apple Silicon-native Crossover is now available for testing. CrossOver is finally ready for Apple Silicon Cross-platform app compatibility tool CrossOver was designed to work on Intel Macs and could only work on newer M-series models thanks to Apple's Rosetta 2 translation layer. Apple p…

A top seller that's priced at a 30-day low, Amazon's M4 Pro Mac mini deal is both on sale and available to ship in 1-2 days. Apple's M4 Pro Mac mini is available at Amazon a month before Apple itself. With increased demand for headless machines to run AI agents, Apple's M4 Pro Mac mini has been sold out for much of the year. But Amazon has the M4 Pro configuration with 24GB of memory and 512GB of…

Following price hikes across the rest of Apple's product lineup, one analyst believes that the upcoming iPhone 18 Pro could be hit with a massive $300 increase, a bump that might not be out of the question considering other recent price changes. The iPhone 18 Pro might be a hard sell for Apple. Apple increased the price of its Macs , iPads , and other products in June 2025 as a result of increasi…

The Apple Upgrade program has been revealed, so it's time to discuss what leasing your Apple products actually means. Plus, your hosts discuss Apple's plan to combat the chip shortage on the AppleInsider Podcast. Apple Glasses face a privacy problem Apple Upgrade is no longer a rumor and the details match up with what was expected. While Apple won't be remotely locking iPhones when people miss pa…

Securities firm Rosenblatt is still bearish on Apple's future, seeing short term supply problems as well as difficulties matching the iPhone 17 range's success. Just the same, it has raised its price target to a still-underwater $300. iPhone 17 Pro was such a hit that Apple may have difficulty matching it Following Apple's latest earnings call , the company's shares took their usual inexplicable …

Before iCloud became the backbone of the Apple ecosystem, it spent more than a decade evolving through three distinct services: iTools, .Mac, and MobileMe. iTools, as part of Mac OS 9 | Image Credit: Matt J Fuller If you've got an iPhone , you've got an iCloud account. Sure, you might only have the base account, but you're still signed up for it. And for most of us, we probably actively engage wi…

While price increases didn't worry the investors at JP Morgan, ongoing supply chain constraints will have a short-term impact, and thus their new price target is $340. Apple's record-breaking quarter wasn't enough to keep investors from worrying It's been a bumpy few months for Apple thanks to RAM shortages , price increases , and supply constraints. Investors expect that these problems will cont…

Long outages catch people off guard, but a few smart tools make it easier to stay charged, informed, and reachable while you wait for the power to return. Maintaining a tech emergency kit is crucial You know how it goes — power outages are becoming more frequent and lasting longer. These days, our smartphones are our lifeline, not those old landlines on the wall. When you think of an emergency ki…

Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known. Siri AI could get costly for Apple Apple may be prioritizing on-device AI, but the requests that need to go to Private Cloud Compute servers still cost money. Those costs will be offset by offering increas…