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In this week's Sunday Reboot , Apple's AI model-shrinking talk could have massive benefits, with a chance of also being a billion-dollar deal if it plays its cards right. On-device AI processing will be a big thing in the coming years if Apple bets right. Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All t…

Four years ago, Jony Ive left Apple, and joined OpenAI, yet he isn't named in the intellectual property theft suit. The reasons for that are myriad, ranging from the personal to practical. Jony Ive & OpenAI's Sam Altman | Image Credit: OpenAI On July 10, Apple launched what looks to become a major lawsuit against OpenAI, accusing ex-Apple employees of stealing intellectual property. However, desp…

Apple is testing a new Genius Bar tool called Live Notes that transcribes and summarizes conversations with a customer, but employees are worried about how the tool might be used against them. Genius Bar employees may gain a new AI assistant Artificial intelligence has become a buzzword throughout the tech industry from both the consumer and employee perspective. Employees of any kind at many com…

Apple has dropped the Mac Pro entirely, but for a time it was planning to keep it at the top of the range, giving it twice the processing power of the company's Ultra chips — and maybe even one last Intel model. The much-missed Mac Pro The once beloved Mac Pro went out with a whimper in March 2026 as Apple discontinued it. But according to Bloomberg , there had originally been big plans for its f…

B&H has launched new markdowns on numerous 14-inch and 16-inch MacBook Pro laptops this week, with savings of up to $400 off M5, M5 Pro, and M5 Max models. The latest sale at B&H includes numerous CTO MacBook Pro models that are up to $400 off. Some of the configurations have additional RAM, extra storage, a nano-texture display, or all three. You can jump straight to the sale , but we've also ro…

Apple has continued to put the prices up for its online services, with iCloud+ rising in cost in a number of territories. iCloud+ now costs more money in some countries. Over the course of a few days, Apple has been increasing the prices of its various online services . Not to be left behind, iCloud+ has now upped its prices to join the rest of the roster. The change, revealed by Apple's iCloud+ …

Apple stock ended trading on Friday as the world's most valuable publicly traded company, overtaking Nvidia for the first time since April 2025 after a sustained recovery for the iPhone maker met a sharp selloff in chip stocks. Apple once again crowned Most Valuable Company Apple shares closed at $333.74, leaving the company with a market capitalization of approximately $4.88 CAP trillion. Nvidia…

Following price increases for Apple Music and two Apple One tiers, Apple One still offers substantial savings for people who regularly use its included services, but the value depends on what they would otherwise buy separately. Apple One The Apple One bundle arrived in 2020 and has become a common option for Apple device owners who subscribe to several of the company's services. It offers three …

Apple Music is raising U.S. subscription prices for the first time since 2022, increasing every paid tier and hitting family subscribers with the largest jump. Apple Music raises prices The Apple Music Individual plan now costs $11.99 per month, up from $10.99. The Family plan rose from $16.99 to $19.99 per month and continues to support as many as six people through Family Sharing. Verified coll…

Apple and the US Justice Department are reportedly in early discussions over the potential for an early settlement of a 2024 iPhone antitrust suit brought about by the Biden administration. Apple hasn't taken the antitrust case lying down. Image source: Apple While discussions are reportedly underway, it's unclear whether an agreement will be reached. However, the Trump administration has been wo…

Existing iPhone owners continue to account for nearly nine in 10 surveyed U.S. purchases, showing how Apple's enormous customer base isn't dwindling under pressure from Google and other Android smartphone manufacturers. iPhone 17 Consumer Intelligence Research Partners estimates that 87% of U.S. iPhone buyers in the March 2026 quarter came from another iPhone. The share reached its highest level …

Apple has been accused of "aiding and abetting" the use of "nudify" AI apps on the iPhone, with San Francisco City Attorney David Chiu demanding they be removed from the App Store in a new cease-and-desist letter sent to the company. AI nudity apps are a problem for the App Store A Wired report notes that both Apple and Google have been told to prevent the sale of AI apps that can be used to crea…

Apple's latest iPad Air is $200 off when you opt for the M4 model with 512GB of storage during Amazon's weekend sale. Save $200 on Apple's latest M4 iPad Air with 512GB of storage. The $200 discount at Amazon brings the Wi-Fi 13-inch iPad Air with 512GB of storage in Blue down to $1,049. Save $200 on 13" iPad Air M4 Continue Reading on AppleInsider | Discuss on our Forums

AppleInsider can confirm that it's pretty easy to get somebody's real email from Hide My Email, but it's also not much of a concern. If you're using the feature as intended as a spam filter, there's really no issue at all. Hide My Email is supposed to do just that, but it doesn't always The Hide My Email feature allows iPhone, Mac , and iPad owners to sign up for websites and services using an an…

The already tense relationship between Apple and OpenAI reaches a breaking point as trade secret accusations emerge, plus your hosts discuss EU regulations, the future of gaming, and public betas on the AppleInsider Podcast. Apple is set to be in a lawsuit with OpenAI for some time Apple restarted its AI efforts with new Apple Foundation Models built with Google's Gemini Frontier models at the fo…