AppleInsider

AppleInsider's Andrew O'Hara is at Apple Park for the iPhone 18 Pro launch and has been reporting back on how he fared with Apple's special welcome run, walk, or roll activity. The hat and drink you get for completing the run around Apple Park. Attendees of the "Surprise and shine" event at Apple Park were also invited to take part in a pre-launch gathering the afternoon before. Runners, walkers,…

Apple lost considerable ground with consumers in 2026, with its brand intimacy score falling sharply while Samsung treads water. The reasons why are complicated. Image credit: MBLM MBLM has released its annual study of brand intimacy, evaluating how attached consumers are to specific companies. This year's study comprised 425 brands across 23 industries. 2026 marks a first for Apple, though proba…

The second X post from new Apple CEO John Ternus is almost certainly teasing the iPhone 18 Pro Max's variable aperture camera, which should be revealed later today. A teaser image from John Ternus - Image Credit: John Ternus/X Just as Tim Cook and other executives tease launches before special events, new CEO John Ternus has done the same thing. His second post to X, ahead of today's special even…

OWC's $130 USB4 Hub takes one of your MacBooks USB-C ports and turns it into USB4, USB-C, HDMI, and 81W of charging. OWC's USB4 Hub On Wednesday OWC announced its upcoming USB4 Hub for Mac, Windows, Linux, and iPad Pro users. This hub aims to tame desktop clutter and adds more ports to increasingly port-starved laptops. This hub provides additional USB4 and USB-C connectivity alongside HDMI 2.1 o…

Another voice has joined the chorus, claiming preorders for the iPhone 18 Pro and other hardware will start on Saturday, September 12. The current iPhone 17 Pro Max Apple is mere hours away from introducing its new product lines , including revealing when you can get your hands on the new iPhone models. Rumors in recent weeks have pointed to preorders starting on Saturday. In a post to X on Wedne…

A last-minute report ahead of Apple's iPhone 18 Pro unveiling says that the Dynamic Island will let users display more Live Activities. Live Activities as they currently appear in the Dynamic Island. It's been regularly reported that Apple has reduced the size of the Dynamic Island on the iPhone 18 Pro, despite clear limits on what it can do. But now according to Bloomberg , Apple is adding a lit…

Apple has taken down the online Apple Store, as it makes changes to pages well in advance of the iPhone 18 Pro launch later on Wednesday. The Apple Store is down ahead of the 2026 September event. A traditional part of the Apple Event experience is not being able to access the online Apple Store beforehand. That hasn't changed for 2026, as Apple has made it inaccessible once again. Attempting to …

The Apple Watch Series 12 and Apple Watch Ultra 4 will get a new Siri AI feature called "Recaps" that summarizes a user's day using available data, including overheard conversations. New Apple Watch models could get new Recaps feature Apple is a privacy-first company that often tries to offer similar services to other companies with a privacy spin. AI wearables have all wanted to give users a com…

Only hours before Apple's iPhone event, a final set of rumors paints a clear picture of what Apple's foldable will be and what it may be called — iPhone Duo. Apple's foldable could be called iPhone Duo Apple wanted a sub-$2,000 price point for its first foldable iPhone, but the AI-driven RAM shortages and other supply chain constraints pushed prices higher. While some costs can be eaten through A…

Strive to become the next Steven Spielberg — or at least make your holiday videos better to watch — by using iMovie. Here's how to use it on your iPhone and iPad. Inside iMovie When it comes to video, most iPhone users will record using the Camera app and leave what's recorded in Photos as-is. If they're using social media a lot, they may just record the footage in there and use whatever tools ar…

Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced. Device identifiers don't say anything about a product or when it will release Product identifiers tell you very little about a product and often leave you guessing until they're found in official documentation f…

The GameSir Pocket Taco is an interesting, single-purpose game controller built for retro gaming on iPhone via emulation. Its low price makes its tradeoffs worth it for nostalgia seekers. GameSir Pocket Taco review Since Apple enabled the use of emulators on iPhone, the search for the perfect emulation controller began. We've seen many mounts, attachments, and standard controllers, but the Pocket…

Apple's child safety toolset is already robust and expanding with iOS 27 , but the UK government isn't happy and continues to threaten legislation. Apple already offers tools and APIs for protecting children from content they shouldn't be viewing or sending Apple introduced Sensitive Content Warnings with iOS 17 in 2023 for child accounts and later introduced it as an option for adults. Several n…

The foldable iPhone Ultra and iPhone 18 Pro launch is coming. Here's how and when to watch the event live. Render of rumored iPhone 18 Dark Cherry color Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra. The presentation will also be Apple's first major product event after new CEO John Ternus takes over on September 1. The company will follow i…

Rumors of a folding iPhone go back more than a decade, and the device will finally break cover very soon. Here's what the rumor mill thinks is coming. Apple's foldable iPhone might be right around the corner. Apple's first foldable is right around the corner, and while it's still unclear if it will be called the iPhone Fold or iPhone Ultra, it's sure to make a splash. Over the years, multiple sou…