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9to5Mac

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Apple Intelligence

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iPhone 17 Pro to play key role in offside calls in Brazil’s top soccer league

22:24
Maracanã Stadium was the first to install a 12-rig system containing 28 iPhone 17 Pro units that will help enable semi-automated offside calls. Here are the details. more…

Rumor Replay: New Siri unveiling, iPhone 18 Pro, HomePad, and more

22:24
This is Rumor Replay , a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s upcoming Siri unveiling, iPhone 18 Pro’s Dynamic Island, ‘HomePad’ update, and more. Here are this week’s Apple rumors. more…

Apple revises App Store pricing and payouts in select countries following new tax rules

22:24
Apple announced today that it is updating App Store pricing and developer proceeds in nine countries effective today, with additional pricing changes to follow next month. Here’s what’s changing. more…

Apple’s new acquisition could solve my biggest AI problem

22:24
Apple has acquired Q.ai in a deal estimated around $2 billion. Though there’s still a lot we don’t know, some of the details surrounding Q.ai’s work have me very excited for the future of Apple’s AI and Siri offerings. more…

Here’s how to listen live to Apple’s Q1 2026 earnings call

22:24
Later today, Apple will release its Q1 2026 earnings, which are expected to be the company’s best ever, per Tim Cook’s own expectations. Here’s how you can listen in live. more…

Apple won’t sell you its in-store display accessories, but you can buy them here

20:16
Have you ever wished you could buy the stand or charger used to display the iPhone and other products inside Apple Stores? A website called AppleUnsold might be the best way to do that. more…

Apple acquires secretive Q․ai startup for $2 billion

20:16
Apple has acquired an Israel-based AI startup called Q.ai, according to a new report from the Financial Times . The report says the deal is valued at close to $2 billion, making it one of Apple’s largest acquisitions ever. more…

Hands-on: This tiny MagSafe controller brings real buttons and a retro feel to your iPhone

20:16
Some of my earliest memories go back to the late 90s when the Game Boy Color launched. I remember being six or seven years old, walking into a store with my dad to pick up a Game Boy Color and a copy of Pokémon Blue. I spent countless hours playing that Game Boy, and looking back, it played a major role in sparking the tech interest I still carry today. Fast forward to 2026, and mobile gaming has…

Deals: AirTag 2 – buy 4, get 1 for $1, most affordable M5 iPad Pro up to $213 off, Trail Loop, Crossbody Strap 55% off, more

20:16
While the new AirTag is up for grabs now at $29, today’s 9to5Toys Lunch Break is kicking off with the first chance to save on the new Apple tracker – you can now AirPods 4 with ANC at 35% off , but we also spotted one of the best prices yet on the most affordable M5 iPad Pro at up to $213 off the list price. Those offers join new all-time lows on the blue and green Apple Trail Loop , up to 55% of…

Apple TV reveals F1 has become it most-watched film ever

20:16
Apple TV has just announced that it has a new most-watched film ever: the box office hit F1: The Movie has proven successful in streaming, too. more…

Apple Music is now free for 3 months for new users, details here

17:36
Considering switching from Spotify to Apple Music? Now might be the best time to do so, as new Apple Music users are being given 3 free months for a limited time. Here are the details. more…

AirTag’s best feature is now on Apple Watch, here’s how to set it up

17:36
Apple’s new AirTag comes with several improvements over the original model, one of which is that it expands AirTag’s best feature—Precision Finding—to the Apple Watch. Here’s how to set it up. more…

1-800-Flowers offers $20 off bouquets when using Apple Pay

15:28
If you’re planning to send flowers to anyone for Valentine’s Day, you can get $20 off your order at 1-800-Flowers when using Apple Pay … more…

Apple dominated best-selling smartphone rankings, with base iPhone 17 a standout

15:28
A new market intelligence report shows that Apple dominated the best-selling smartphone rankings for 2025, and the base model iPhone 17 stands out for its position in the top 10. iPhones filled seven of the top ten positions, with Samsung not making an entry until #5 … more…

Should you update to the new Pages, Numbers, Keynote, and Freeform on Mac?

15:28
Yesterday’s launch of Apple Creator Studio (ACS) created a certain amount of confusion for Mac users not planning to subscribe. Some users of Apple’s productivity apps – Pages, Numbers, Keynote, and Freeform – were left wondering whether or not they should accept an invitation to update … more…
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