Chief Marketer

This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges. The post The Brief: Floating Pigeons and Tea Breaks appeared first on Chief Marketer .

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. The post Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels appeared first on Chief Marketer .

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history. The post Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ appeared first on Chief Marketer .

From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to […] The post Experiential Trend of th…

Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more. The post Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership appeared first on Chief Marketer .

Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded […] The post Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as…

Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP appeared first on Chief Marketer .

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines? The post Buying Ads In The Rabbit Hole appeared first on Chief Marketer .

This week's PR Roundup looks at the HR AI crisis for McDonald's hiring methods, Morning Consult's latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang. The post PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary appeared first on Chief Marketer .

Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and […] The post What’s Your Event Vibe? Inside a Low-key Fujifilm Launch appeared fi…